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<channel>
	<title>Catharina Mendonça</title>
	<link>https://cathamendonca.com</link>
	<description>Catharina Mendonça</description>
	<pubDate>Fri, 17 Oct 2025 21:09:52 +0000</pubDate>
	<generator>https://cathamendonca.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://cathamendonca.com/Index</link>

		<pubDate>Mon, 10 Jul 2023 20:45:16 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/Index</guid>

		<description>︎ catha mendonça ︎&#38;nbsp;</description>
		
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	<item>
		<title>Feed Parade</title>
				
		<link>https://cathamendonca.com/Feed-Parade</link>

		<pubDate>Sun, 04 Oct 2020 16:28:46 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/Feed-Parade</guid>

		<description>Feed ParadeMercado Livre 

	

The world's biggest Pride Parade became an Instagram feed&#38;nbsp;
	The Brazilian Pride Parade was canceled due to COVID-19. 
We partnered with the official Parade organizer and 
recreated the entire route on the Instagram feed. 
Then, everybody who commented on @paradanofeed 
had their username tagged as part of Gloria Groove's 
new music video. There were more than 20,000 
people tagged and represented by one of 
the most influent names of LGBTQIA+ cause in Brazil.

Case study
 


&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/e93272807ee098486f258ff565f1d3ae395f2da36e44b2120be2c50c0d314eb3/Feed_01.gif" data-mid="84567093" border="0" data-scale="100" src="https://freight.cargo.site/w/270/i/e93272807ee098486f258ff565f1d3ae395f2da36e44b2120be2c50c0d314eb3/Feed_01.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#60;img width="500" height="889" width_o="500" height_o="889" data-src="https://freight.cargo.site/t/original/i/48df90f171ab9e4f1d262efb1aaa46a67cd0cb9e5535c15cebc5158363453ad8/Feed_02.png" data-mid="84567088" border="0" data-scale="23" src="https://freight.cargo.site/w/500/i/48df90f171ab9e4f1d262efb1aaa46a67cd0cb9e5535c15cebc5158363453ad8/Feed_02.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/7cf573ab07edcdf3fb097b6829b06726447a932b39d2e5e6681285e654916c7b/Feed_03.gif" data-mid="84567094" border="0" data-scale="100" src="https://freight.cargo.site/w/270/i/7cf573ab07edcdf3fb097b6829b06726447a932b39d2e5e6681285e654916c7b/Feed_03.gif" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;
Music video by Gloria Groove

&#60;img width="500" height="212" width_o="500" height_o="212" data-src="https://freight.cargo.site/t/original/i/b2cb1a38e0f2f06521b00e590d27afe7b25a325d847f1b783977368d5b0424d0/Gloria-1.gif" data-mid="84567091" border="0" data-scale="33" src="https://freight.cargo.site/w/500/i/b2cb1a38e0f2f06521b00e590d27afe7b25a325d847f1b783977368d5b0424d0/Gloria-1.gif" /&#62;&#60;img width="500" height="212" width_o="500" height_o="212" data-src="https://freight.cargo.site/t/original/i/165b68d528bf85ad46e4ad3986622c9c7143a09ca8e53c28d478414f1350bef3/Gloria-2.gif" data-mid="84567092" border="0" data-scale="33" src="https://freight.cargo.site/w/500/i/165b68d528bf85ad46e4ad3986622c9c7143a09ca8e53c28d478414f1350bef3/Gloria-2.gif" /&#62;&#60;img width="500" height="212" width_o="500" height_o="212" data-src="https://freight.cargo.site/t/original/i/9c42753289dab7b34c7cd60e2496c54a4c4b29269a120e915ea21e74a546f158/gloria-3.gif" data-mid="84567089" border="0" data-scale="33" src="https://freight.cargo.site/w/500/i/9c42753289dab7b34c7cd60e2496c54a4c4b29269a120e915ea21e74a546f158/gloria-3.gif" /&#62;
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voltar&#38;nbsp;︎︎︎ </description>
		
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		<title>Migos</title>
				
		<link>https://cathamendonca.com/Migos</link>

		<pubDate>Fri, 17 Oct 2025 21:09:52 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/Migos</guid>

		<description>From Whop-ass to Whoppers
Burger King

	

Almost 9 million views in 24 hours.
	Popó and Wanderlei Silva are two legends of Brazilian combat sports. They ended up starring in an embarrassing moment during an exhibition fight at a beer brand’s event. A brawl broke out on free-to-air TV after the fight, not only between the two of them, but also involving family members and staff. Everyone was talking about the new rivalry. And, in record time, BK seized the moment to launch its “two burgers for a great price” promotion as a reconciliation campaign between the two. Scripts promoted the offer with jokes that clearly referenced the disastrous fight and the tense atmosphere between them.

The result was an unprecedented wave of PR, with social media flooded with questions:

	“How did they agree to this?”
"How did the beer brand let this opportunity slip?"

	“Was it all staged?”
	
“Was it filmed before the fight?”

&#38;nbsp;


&#60;img width="3000" height="3285" width_o="3000" height_o="3285" data-src="https://freight.cargo.site/t/original/i/354debae2d95a4a144e18e2a45085f8d198ea5f1aeb53454a97d8baaed7e1f33/Posteres.png" data-mid="243264372" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/354debae2d95a4a144e18e2a45085f8d198ea5f1aeb53454a97d8baaed7e1f33/Posteres.png" /&#62;


❤️️
&#60;img width="2969" height="2227" width_o="2969" height_o="2227" data-src="https://freight.cargo.site/t/original/i/4a3a226f5ef284443a7530d55915c300b136ad2da90b3507fdc6eacacbf36312/thumb.jpg" data-mid="243264375" border="0"  src="https://freight.cargo.site/w/1000/i/4a3a226f5ef284443a7530d55915c300b136ad2da90b3507fdc6eacacbf36312/thumb.jpg" /&#62;</description>
		
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	<item>
		<title>Her Touch</title>
				
		<link>https://cathamendonca.com/Her-Touch</link>

		<pubDate>Thu, 06 Mar 2025 21:49:03 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/Her-Touch</guid>

		<description>Her TouchO Boticário

	

The first sexual guide 
of female self pleasure.

	There is a lack of references when it comes to sexuality. Most sexual content is designed for male pleasure, leaving women as mere supporting characters. That’s why we created our own 
female reference point for pleasure. A book that teaches cis and trans women how to touch themselves and discover the most sensitive zones on every part of their bodies—on their own. Designed to be read with just one hand, in both digital and physical versions, so that all women could explore themselves while reading.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b7b603830a4ba85ffd93b5d0009910fd53367f8b79787ea96c2d3e1b59c8527/LINKEDIN02.png" data-mid="231562682" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/8b7b603830a4ba85ffd93b5d0009910fd53367f8b79787ea96c2d3e1b59c8527/LINKEDIN02.png" /&#62;&#60;img width="900" height="507" width_o="900" height_o="507" data-src="https://freight.cargo.site/t/original/i/da217fe51c4b0366a69ecd9b6505f568bab4cdd242e89b33c87bc8a4c87390d1/Pi7_GIF_CMP.gif" data-mid="231568997" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/da217fe51c4b0366a69ecd9b6505f568bab4cdd242e89b33c87bc8a4c87390d1/Pi7_GIF_CMP.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ef1260399cafca389f515dfcdc5260fee69e5c1adf1945d3745524aa9f59545/LINKEDIN03.png" data-mid="231562683" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/7ef1260399cafca389f515dfcdc5260fee69e5c1adf1945d3745524aa9f59545/LINKEDIN03.png" /&#62;&#38;nbsp;&#38;nbsp; &#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e612d313744593a325bc65ffd9f1e440d71273a0b56643c7c70f3aed414c0b5/LINKEDIN05.png" data-mid="231562685" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/3e612d313744593a325bc65ffd9f1e440d71273a0b56643c7c70f3aed414c0b5/LINKEDIN05.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/174503b0267f3c8bdc32b5db9dcc163d3764308d8edcae7c8292db4c690821d0/HerSutra_AlmapBBDO_PR_Boticario-14033025.019.jpeg" data-mid="231569040" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/174503b0267f3c8bdc32b5db9dcc163d3764308d8edcae7c8292db4c690821d0/HerSutra_AlmapBBDO_PR_Boticario-14033025.019.jpeg" /&#62;. &#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e991f6e51e1f4e2e83fb9a40e49a549cf1176aa4883178099f7e7cecfca58291/LINKEDIN04.png" data-mid="231562684" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/e991f6e51e1f4e2e83fb9a40e49a549cf1176aa4883178099f7e7cecfca58291/LINKEDIN04.png" /&#62;
A book designed to be read one-handed, 
so the other is free to explore the body.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40f7882b72dcce6e2d0cb5d6bd255b3f4bd5a5d6697fe762ed3d268e4a0788b6/LINKEDIN06.png" data-mid="231562687" border="0"  src="https://freight.cargo.site/w/1000/i/40f7882b72dcce6e2d0cb5d6bd255b3f4bd5a5d6697fe762ed3d268e4a0788b6/LINKEDIN06.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7b337dc1b5ecdf3ad8b08b42aefd1af5d6ab0a87f9777d3290b898d590bc8eb/HerSutra_AlmapBBDO_PR_Boticario-14033025.015.jpeg" data-mid="231569036" border="0"  src="https://freight.cargo.site/w/1000/i/d7b337dc1b5ecdf3ad8b08b42aefd1af5d6ab0a87f9777d3290b898d590bc8eb/HerSutra_AlmapBBDO_PR_Boticario-14033025.015.jpeg" /&#62;2080 touch possibilities
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95ce787c57f03cac7028408b1e073c3d4bb6bab0d383a6bd871644c6b1289ca5/HerSutra_AlmapBBDO_PR_Boticario-14033025.014.jpeg" data-mid="231569035" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/95ce787c57f03cac7028408b1e073c3d4bb6bab0d383a6bd871644c6b1289ca5/HerSutra_AlmapBBDO_PR_Boticario-14033025.014.jpeg" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/518383a631dc559dc9a1e21ca7b2f723443d64e2ec7087712919dbbb6cfe9177/HerSutra_AlmapBBDO_PR_Boticario-14033025.016.jpeg" data-mid="231569037" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/518383a631dc559dc9a1e21ca7b2f723443d64e2ec7087712919dbbb6cfe9177/HerSutra_AlmapBBDO_PR_Boticario-14033025.016.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c3fe1a587002507797b6c35ea457fc1b5441ca45f63683fee602015d71702f3/HerSutra_AlmapBBDO_PR_Boticario-14033025.017.jpeg" data-mid="231569038" border="0"  src="https://freight.cargo.site/w/1000/i/2c3fe1a587002507797b6c35ea457fc1b5441ca45f63683fee602015d71702f3/HerSutra_AlmapBBDO_PR_Boticario-14033025.017.jpeg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b3a15f207ae50c2355c9650e5e9e59538487c761012085a2e800f951f60f6e4/HerSutra_AlmapBBDO_PR_Boticario-14033025.018.jpeg" data-mid="231569039" border="0"  src="https://freight.cargo.site/w/1000/i/1b3a15f207ae50c2355c9650e5e9e59538487c761012085a2e800f951f60f6e4/HerSutra_AlmapBBDO_PR_Boticario-14033025.018.jpeg" /&#62;


#1 most downloaded book on Amazon Brazil 
during International Women's Month
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac5101d984fb4b238afe441f65fa81bcff8606b3f438362573ea041af8195696/01.png" data-mid="231569000" border="0"  src="https://freight.cargo.site/w/1000/i/ac5101d984fb4b238afe441f65fa81bcff8606b3f438362573ea041af8195696/01.png" /&#62;
&#60;img width="7908" height="4449" width_o="7908" height_o="4449" data-src="https://freight.cargo.site/t/original/i/4e6dfae74febbf4855c13391831f955f9f4310ae00f9f9b45d9c157f7b764075/LINKEDIN10.png" data-mid="231562690" border="0"  src="https://freight.cargo.site/w/1000/i/4e6dfae74febbf4855c13391831f955f9f4310ae00f9f9b45d9c157f7b764075/LINKEDIN10.png" /&#62;Download for free on Amazon

</description>
		
	</item>
		
		
	<item>
		<title>S.O.S</title>
				
		<link>https://cathamendonca.com/S-O-S</link>

		<pubDate>Mon, 10 Jul 2023 20:02:47 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/S-O-S</guid>

		<description>S.O.SO Boticário
	
	As the famous African proverb says: it takes a whole village to raise a child. However, in Brazil, 62.7% of mothers feel tired and overwhelmed. So, on Mother's Day, O Boticario brought to the conversation a theme that not only exposed the reality of many mothers but also served as a wake-up call for society in general.
A quick disclaimer: in Portuguese, S.O.S is a homonym of “SÓS”, which means alone.




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e87c7a8d8fef6066d6b1fb50af83eb19634ce1de8dbcffac891b3df1f6bbb01/thumb01.png" data-mid="184689675" border="0"  src="https://freight.cargo.site/w/1000/i/2e87c7a8d8fef6066d6b1fb50af83eb19634ce1de8dbcffac891b3df1f6bbb01/thumb01.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3e07df24a76c9adf0c1e5de4cc6821d6740d91867e901220d1286c922dab7da/thumb02.png" data-mid="184689671" border="0"  src="https://freight.cargo.site/w/1000/i/f3e07df24a76c9adf0c1e5de4cc6821d6740d91867e901220d1286c922dab7da/thumb02.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6dde7ce5d70f7679a2634090bfaa3eb8c8aa62bdfccfc2fb7629e410054e001c/thumb06.png" data-mid="184689649" border="0"  src="https://freight.cargo.site/w/1000/i/6dde7ce5d70f7679a2634090bfaa3eb8c8aa62bdfccfc2fb7629e410054e001c/thumb06.png" /&#62;voltar ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>Believe it &#38; go for it</title>
				
		<link>https://cathamendonca.com/Believe-it-go-for-it</link>

		<pubDate>Mon, 19 Dec 2022 18:57:00 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/Believe-it-go-for-it</guid>

		<description>Believe it &#38;amp; go for it

Nubank
	
	Nubank is a digital bank that came up few years ago as a start up and became the 5th biggest bank in Brazil. For the very first time, Nubank sponsored the World Cup in South America and the message had to be powerful: believe it and go for it. In our film, the message is part of a narrative that empower children to do their best like everyone they care about is watching them. Because if they believe really hard, it will happen.




voltar ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>All vulvas are beautiful</title>
				
		<link>https://cathamendonca.com/All-vulvas-are-beautiful</link>

		<pubDate>Fri, 18 Mar 2022 15:22:46 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/All-vulvas-are-beautiful</guid>

		<description>&#60;img width="1500" height="720" width_o="1500" height_o="720" data-src="https://freight.cargo.site/t/original/i/d735b4d7ca17aaa1947313e5c9d88c1b64acf730ee5e4bd9bfda3d6035d257b1/HEAD_SexEd_2500x1200px.png" data-mid="136813220" border="0"  src="https://freight.cargo.site/w/1000/i/d735b4d7ca17aaa1947313e5c9d88c1b64acf730ee5e4bd9bfda3d6035d257b1/HEAD_SexEd_2500x1200px.png" /&#62;
	The new season was coming


The third season of Sex Education was going to be 
launched 
with epic elements of its episodes. 
One of them is when Aimee discovers the different shapes of 
a pussy 
and how every pussy is beautiful in its own way.
The campaign’s film shows an iconic scene of Aimee 
looking at her own pussy in the mirror


On the other side, there are some characters in the role of Aimee's pussy: Preta Gil, a famous Brazilian 
singer who always fights for women's rights, Claudia Ohana, a famous Brazilian actress, who was pictures on Playboy 
in the 80s 
with a non-shaved pussy, Marcela Mc Gowan, a LGBTQIA+ doctor and digital influencer who talks about women's 
body and sexuality and Mandy Candy, a transgender Brazilian singer, who says that not all women have pussies.
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/af0d533c18a9f2f77a279704b09e5e599f1966de2d681425c932dd179b7270a2/SexEd_Site-01.jpeg" data-mid="136813225" border="0"  src="https://freight.cargo.site/w/1000/i/af0d533c18a9f2f77a279704b09e5e599f1966de2d681425c932dd179b7270a2/SexEd_Site-01.jpeg" /&#62;
&#60;img width="750" height="511" width_o="750" height_o="511" data-src="https://freight.cargo.site/t/original/i/c31464948ab5410d875bd70ff2cff23b63eac16e00f83cadd174e4399015cc4f/SexEd_TweetSite.png" data-mid="136813228" border="0" data-scale="49" src="https://freight.cargo.site/w/750/i/c31464948ab5410d875bd70ff2cff23b63eac16e00f83cadd174e4399015cc4f/SexEd_TweetSite.png" /&#62;&#38;nbsp;&#38;nbsp;&#60;img width="1100" height="750" width_o="1100" height_o="750" data-src="https://freight.cargo.site/t/original/i/1a22cd99f6cae702e1adaf0f4b64ea02f8a0791752173f00f0fc1afae6ce04a6/SexEd_VulvaGallery.gif" data-mid="136813230" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/1a22cd99f6cae702e1adaf0f4b64ea02f8a0791752173f00f0fc1afae6ce04a6/SexEd_VulvaGallery.gif" /&#62;all-vulvas-are-beautiful.com

The website that Aimee accesses on Sex Education became a content platform in partnership with 
The Vulva Gallery 
so everyone in Brazil can access and find out about new shapes of pussies.
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/b8a862edb2467f6033812829c1f94d963257fee87b3202a630a518360a9acbbf/SexEd_Cupcake-03.gif" data-mid="136813221" border="0" data-scale="53" src="https://freight.cargo.site/w/800/i/b8a862edb2467f6033812829c1f94d963257fee87b3202a630a518360a9acbbf/SexEd_Cupcake-03.gif" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="2200" height="1500" width_o="2200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/945c40d3148d01fe96a86e984c18349c8625641e69ac241437c954624f255eda/SexEd_PR-FolhaSP.gif" data-mid="136813223" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/945c40d3148d01fe96a86e984c18349c8625641e69ac241437c954624f255eda/SexEd_PR-FolhaSP.gif" /&#62;
&#38;nbsp;
&#38;nbsp;Cupcakes for everyone

While Aimee was baking and selling her vagina cupcakes in Moordale, we baked our own cupcakes and 
distributed them out via Ifood to brazilian fans of five big cities: São Paulo, Porto Alegre, Maceió, Fortaleza and Belém.Do it yourself ( ͡° ͜ʖ ͡°)

The cupcakes sold out really quickly, but we've shared the recipe (online) with everyone. 
So they can try to bake them themselves.
voltar ︎︎︎


 </description>
		
	</item>
		
		
	<item>
		<title>Gin Lovers</title>
				
		<link>https://cathamendonca.com/Gin-Lovers</link>

		<pubDate>Mon, 21 May 2018 14:06:42 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/Gin-Lovers</guid>

		<description>Gin Lovers
Beefeater Gin

"On the Brazilian Valentine's Day, a gin brand creates 
a bouquet with ingredients for some drinks"
- Hypeness


	On Brazilian Valentine's Day, people usually buy flowers as a gift. These bouquets become trash a few days later.
	
Beefeater Gin creates a new kind of bouquet made with&#38;nbsp;
flowers, herbs, fruits and spices. The lovers could make 
their own drinks with these ingredients following the recipe 
inside the package.



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c0c434d83dcf5c9449c9ecd66ae25b6f07fdbe103207bacd41fd0ef800274c1b/Beefeater_FotoPrincipal_1920x1080px.png" data-mid="84575890" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/c0c434d83dcf5c9449c9ecd66ae25b6f07fdbe103207bacd41fd0ef800274c1b/Beefeater_FotoPrincipal_1920x1080px.png" /&#62;This product has been sold since 2019 on Flores Online, 
a really popular flower e-commerce in Brazil.

&#60;img width="2500" height="1260" width_o="2500" height_o="1260" data-src="https://freight.cargo.site/t/original/i/6ac5d3e9eea21bdec5b37ad829cbc0fac4cf6fb16897de3fb6f1a506a1696584/ABAS-BEEFEATER_MOCKUP_03.png" data-mid="84575939" border="0"  src="https://freight.cargo.site/w/1000/i/6ac5d3e9eea21bdec5b37ad829cbc0fac4cf6fb16897de3fb6f1a506a1696584/ABAS-BEEFEATER_MOCKUP_03.png" /&#62;



If you live in São Paulo, 
you can buy now to sample it.voltar ︎︎︎


 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Rare like FYS</title>
				
		<link>https://cathamendonca.com/Rare-like-FYS</link>

		<pubDate>Tue, 11 Jul 2023 18:20:23 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/Rare-like-FYS</guid>

		<description>Rare like FYSFYS &#124; Hnk Group
	
	FYS is a hard to find soda. But why? Is it because our distribution is not good enough? Absolutely not.

We would rather say that FYS is hard to find because
a soda with 50% less sugar and less marketing is a rarity.






 

On social media, we kept the conversation going, this time by challenging our consumers to find FYS in illustrations inspired by our films.

 ↓ ↓ ↓ go ahead, take your time ↓ ↓ ↓ 
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/281a49cca4e1627735cf166b43a9292876dbe7507a60f26217c37f63dcb206c0/MUSEU_FYS_FINAL.png" data-mid="184790549" border="0"  src="https://freight.cargo.site/w/1000/i/281a49cca4e1627735cf166b43a9292876dbe7507a60f26217c37f63dcb206c0/MUSEU_FYS_FINAL.png" /&#62;&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1140980c6555dfdf6d65e14865bdfb468d141cb3b96d3fb9fe47153e6da9071c/MANSAO_AF.jpg" data-mid="184790550" border="0"  src="https://freight.cargo.site/w/1000/i/1140980c6555dfdf6d65e14865bdfb468d141cb3b96d3fb9fe47153e6da9071c/MANSAO_AF.jpg" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/47ba089a0d2d709dfd260b20419907e5a096e1b26f7b5996e7294dd10d7a1de5/FILA_AF.jpg" data-mid="184790551" border="0"  src="https://freight.cargo.site/w/1000/i/47ba089a0d2d709dfd260b20419907e5a096e1b26f7b5996e7294dd10d7a1de5/FILA_AF.jpg" /&#62;
voltar ︎︎︎
 </description>
		
	</item>
		
		
	<item>
		<title>If houses could speak</title>
				
		<link>https://cathamendonca.com/If-houses-could-speak</link>

		<pubDate>Sun, 04 Oct 2020 19:02:14 +0000</pubDate>

		<dc:creator>Catharina Mendonça</dc:creator>

		<guid isPermaLink="true">https://cathamendonca.com/If-houses-could-speak</guid>

		<description>If Houses Could Speak 
Personal Project


Creatives exposed statistics of domestic violence on the houses, in São Paulo
- Folha de São Paulo
	
	

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
80% of the domestic violence cases are committed by the victim's partner&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/0e99e5973e1fa6141a3b36a1bbed2e42fe0e752fe953c04b4daba9f0a10a9629/Se-as-casas-falassem.jpg" data-mid="84578714" border="0"  src="https://freight.cargo.site/w/1000/i/0e99e5973e1fa6141a3b36a1bbed2e42fe0e752fe953c04b4daba9f0a10a9629/Se-as-casas-falassem.jpg" /&#62;

	The numbers of domestic violence are really chocking and Brazilian people seem not to know this
	
That's why we've gone to the streets and put this 
information up using the address numbers of different 
houses in Brazilian cities. Then, we've posted on 
a Instagram profile named @seascasasfalassem


68% of women do not press charges against their aggressors&#60;img width="1250" height="834" width_o="1250" height_o="834" data-src="https://freight.cargo.site/t/original/i/6379a9b3df9058a0236dc48131d664d5f60ee4b105ab745b3893a2e350778152/se-as-casas-falassem-2.jpg" data-mid="84578709" border="0"  src="https://freight.cargo.site/w/1000/i/6379a9b3df9058a0236dc48131d664d5f60ee4b105ab745b3893a2e350778152/se-as-casas-falassem-2.jpg" /&#62;


54,1% of the Brazilian people know a woman who has been assaulted by an intimate partner&#60;img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/8c6850a83d90e0b40059f66eaa4d0ba39b7dcfba9d2d1397fc219c9060cc3808/se-as-casas-falassem-3.jpg" data-mid="84578710" border="0"  src="https://freight.cargo.site/w/1000/i/8c6850a83d90e0b40059f66eaa4d0ba39b7dcfba9d2d1397fc219c9060cc3808/se-as-casas-falassem-3.jpg" /&#62;


In 74% of the domestic violence cases, the husband is the attacker&#60;img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/10845538d2ee81e7194b3ba09aeb135b19787e46efcb660d2c6c74bbe71cbbc2/se-as-casas-falassem-7.jpg" data-mid="84578712" border="0"  src="https://freight.cargo.site/w/1000/i/10845538d2ee81e7194b3ba09aeb135b19787e46efcb660d2c6c74bbe71cbbc2/se-as-casas-falassem-7.jpg" /&#62;

42% of the domestic violence cases registred happen are habitual&#60;img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/7983e91537fee7ef6a25a70eb920b27748df05fb56ee6fe48f89be5cf86e177f/se-as-casas-falassem-8.jpg" data-mid="84578713" border="0"  src="https://freight.cargo.site/w/1000/i/7983e91537fee7ef6a25a70eb920b27748df05fb56ee6fe48f89be5cf86e177f/se-as-casas-falassem-8.jpg" /&#62;
voltar ︎︎︎</description>
		
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