creative copywriter 
currently at AlmapBBDO
︎︎︎ linkedin


If Houses Could Speak

Personal Project



Creatives exposed statistics of domestic violence
on the houses, in São Paulo


                

80% of the domestic violence cases are committed by the victim's partner




The numbers of domestic violence are really chocking
and Brazilian people seem
not to know this


That's why we've gone to the streets and put this
information up using the address numbers of different
houses in Brazilian cities. Then, we've posted on
a Instagram profile named @seascasasfalassem




68% of women do not press charges against their aggressors


54,1% of the Brazilian people know a woman who has been assaulted by an intimate partner


In 74% of the domestic violence cases, the husband is the attacker


42% of the domestic violence cases registred happen are habitual

voltar ︎︎︎



who am I?

I started my career as a supermodel, and then I became a copywriter. Just kidding. I wish I had been. I've always been a copywriter, without any exciting stories attached to it.

I'm from Sergipe, a state in the Brazilian Northeast and also the tinyest one in the whole country. But I've been living in São Paulo since 2017.
 
Here in Brazil, I've worked with some cool brands like Nike, Coca-Cola, Budweiser, Cheetos, Brahma, Beefeater, Mercado Livre and Domino's Pizza.


work

AlmapBBDO
2022 - present

Wieden+Kennedy São Paulo
2021 - 2022

Wunderman Thompson São Paulo            
2021 

GUT São Paulo
2019 - 2021

Africa DDB
2019

SOKO
2018

Grey São Paulo
2018
awards & recognitions

Next Creative Leaders (2023)
The One Club for Creativity

Creative LIAisons Mentee (2024)
London International Awards

30 under 30 (2021) 
Meio & Mensagem

GRAND PRIX (Entertainment for Music)
Cannes Lions 2021

GOLD (Mobile)
Cannes Lions 2021

WOOD PENCIL (Experiential)
D&AD 2021

SHORTLIST (Direct)
Clio 2021

GOLD (Branded Content)
Effie Latam 2021

BRONZE (Media Innovation)
Effie Brazil 2021

SILVER (Mobile)
Brazilian Creative Club 2020

BRONZE (Branded Content)
Brazilian Creative Club 2020

BRONZE (Digital)
Brazilian Creative Club 2020

IN BOOK (Direct)
Brazilian Creative Club 2020

IN BOOK (Direct)
Brazilian Creative Club 2019


make sure you wanna follow me...

Instagram
Twitter

Medium
TikTok


or just send me a message

catharinabrm@gmail.com
+55 11 933923792