︎
creative copywriter 
currently at AlmapBBDO
︎︎︎ linkedin

Gin Lovers

Beefeater Gin




"On the Brazilian Valentine's Day, a gin brand creates
a bouquet with ingredients for some drinks"

- Hypeness




On Brazilian Valentine's Day, people usually buy flowers as a gift. These bouquets become trash a few days later.


Beefeater Gin creates a new kind of bouquet made with 
flowers, herbs, fruits and spices. The lovers could make
their own drinks with these ingredients following the recipe
inside the package.







This product has been sold since 2019 on Flores Online,
a really popular flower e-commerce in Brazil.






If you live in São Paulo,
you can buy now to sample it.


             


who am I?

I started my career as a supermodel, and then I became a copywriter. Just kidding. I wish I had been. I've always been a copywriter, without any exciting stories attached to it.

I'm from Sergipe, a state in the Brazilian Northeast and also the tinyest one in the whole country. But I've been living in São Paulo since 2017.
 
Here in Brazil, I've worked with some cool brands like Nike, Coca-Cola, Budweiser, Cheetos, Brahma, Beefeater, Mercado Livre and Domino's Pizza.


work

AlmapBBDO
2022 - present

Wieden+Kennedy São Paulo
2021 - 2022

Wunderman Thompson São Paulo            
2021 

GUT São Paulo
2019 - 2021

Africa DDB
 2019

SOKO
 2018

Grey São Paulo
2018
awards & recognitions

Next Creative Leaders (2023)
The One Club for Creativity

Creative LIAisons Mentee (2024)
London International Awards

30 under 30 (2021) 
Meio & Mensagem

GRAND PRIX (Entertainment for Music)
Cannes Lions 2021

GOLD (Mobile)
 Cannes Lions 2021

WOOD PENCIL (Experiential)
D&AD 2021

SHORTLIST (Direct)
 Clio 2021

GOLD (Branded Content)
Effie Latam 2021

BRONZE (Media Innovation)
Effie Brazil 2021

SILVER (Mobile)
Brazilian Creative Club 2020

BRONZE (Branded Content)
Brazilian Creative Club 2020

BRONZE (Digital)
Brazilian Creative Club 2020

IN BOOK (Direct)
Brazilian Creative Club 2020

IN BOOK (Direct)
Brazilian Creative Club 2019


make sure you wanna follow me...

Instagram
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or just send me a message

catharinabrm@gmail.com
+55 11 933923792