creative copywriter 
currently at AlmapBBDO
︎︎︎ linkedin


Feed Parade

Mercado Livre





The world's biggest Pride Parade became an Instagram feed 

The Brazilian Pride Parade was canceled due to COVID-19.
We partnered with the official Parade organizer and
recreated the entire route on the Instagram feed.
Then, everybody who commented on @paradanofeed
had their username tagged as part of Gloria Groove's
new music video. There were more than 20,000
people tagged and represented by one of
the most influent names of LGBTQIA+ cause in Brazil.




Case study

                

Music video by Gloria Groove






voltar ︎︎︎



who am I?

I started my career as a supermodel, and then I became a copywriter. Just kidding. I wish I had been. I've always been a copywriter, without any exciting stories attached to it.

I'm from Sergipe, a state in the Brazilian Northeast and also the tinyest one in the whole country. But I've been living in São Paulo since 2017.
 
Here in Brazil, I've worked with some cool brands like Nike, Coca-Cola, Budweiser, Cheetos, Brahma, Beefeater, Mercado Livre and Domino's Pizza.


work

AlmapBBDO
2022 - present

Wieden+Kennedy São Paulo
2021 - 2022

Wunderman Thompson São Paulo            
2021 

GUT São Paulo
2019 - 2021

Africa DDB
2019

SOKO
2018

Grey São Paulo
2018
awards & recognitions

Next Creative Leaders (2023)
The One Club for Creativity

Creative LIAisons Mentee (2024)
London International Awards

30 under 30 (2021) 
Meio & Mensagem

GRAND PRIX (Entertainment for Music)
Cannes Lions 2021

GOLD (Mobile)
Cannes Lions 2021

WOOD PENCIL (Experiential)
D&AD 2021

SHORTLIST (Direct)
Clio 2021

GOLD (Branded Content)
Effie Latam 2021

BRONZE (Media Innovation)
Effie Brazil 2021

SILVER (Mobile)
Brazilian Creative Club 2020

BRONZE (Branded Content)
Brazilian Creative Club 2020

BRONZE (Digital)
Brazilian Creative Club 2020

IN BOOK (Direct)
Brazilian Creative Club 2020

IN BOOK (Direct)
Brazilian Creative Club 2019


make sure you wanna follow me...

Instagram
Twitter

Medium
TikTok


or just send me a message

catharinabrm@gmail.com
+55 11 933923792