Feed Parade
Mercado Livre
The world's biggest Pride Parade became an Instagram feed
The Brazilian Pride Parade was canceled due to COVID-19.
We partnered with the official Parade organizer and
recreated the entire route on the Instagram feed.
Then, everybody who commented on @paradanofeed
had their username tagged as part of Gloria Groove's
new music video. There were more than 20,000
people tagged and represented by one of
the most influent names of LGBTQIA+ cause in Brazil.
We partnered with the official Parade organizer and
recreated the entire route on the Instagram feed.
Then, everybody who commented on @paradanofeed
had their username tagged as part of Gloria Groove's
new music video. There were more than 20,000
people tagged and represented by one of
the most influent names of LGBTQIA+ cause in Brazil.