creative copywriter 
currently at AlmapBBDO
︎︎︎ linkedin




The new season was coming

The third season of Sex Education was going to be
launched with epic elements of its episodes.
One of them is when Aimee discovers the different shapes of
a pussy and how every pussy is beautiful in its own way.





The campaign’s film shows an iconic scene of Aimee
looking at her own pussy in the mirror


On the other side, there are some characters in the role of Aimee's pussy: Preta Gil, a famous Brazilian
singer who always fights for women's rights, Claudia Ohana, a famous Brazilian actress, who was pictures on Playboy
in the 80s with a non-shaved pussy, Marcela Mc Gowan, a LGBTQIA+ doctor and digital influencer who talks about women's
body and sexuality and Mandy Candy, a transgender Brazilian singer, who says that not all women have pussies.





  


The website that Aimee accesses on Sex Education became a content platform in partnership with
The Vulva Gallery so everyone in Brazil can access and find out about new shapes of pussies.


   
 

 Cupcakes for everyone


While Aimee was baking and selling her vagina cupcakes in Moordale, we baked our own cupcakes and
distributed them out via Ifood to brazilian fans of five big cities: São Paulo, Porto Alegre, Maceió, Fortaleza and Belém.




Do it yourself ( ͡° ͜ʖ ͡°)


The cupcakes sold out really quickly, but we've shared the recipe (online) with everyone.
So they can try to bake them themselves.



voltar ︎︎︎




who am I?

I started my career as a supermodel, and then I became a copywriter. Just kidding. I wish I had been. I've always been a copywriter, without any exciting stories attached to it.

I'm from Sergipe, a state in the Brazilian Northeast and also the tinyest one in the whole country. But I've been living in São Paulo since 2017.
 
Here in Brazil, I've worked with some cool brands like Nike, Coca-Cola, Budweiser, Cheetos, Brahma, Beefeater, Mercado Livre and Domino's Pizza.


work

AlmapBBDO
2022 - present

Wieden+Kennedy São Paulo
2021 - 2022

Wunderman Thompson São Paulo            
2021 

GUT São Paulo
2019 - 2021

Africa DDB
2019

SOKO
2018

Grey São Paulo
2018
awards & recognitions

Next Creative Leaders (2023)
The One Club for Creativity

Creative LIAisons Mentee (2024)
London International Awards

30 under 30 (2021) 
Meio & Mensagem

GRAND PRIX (Entertainment for Music)
Cannes Lions 2021

GOLD (Mobile)
Cannes Lions 2021

WOOD PENCIL (Experiential)
D&AD 2021

SHORTLIST (Direct)
Clio 2021

GOLD (Branded Content)
Effie Latam 2021

BRONZE (Media Innovation)
Effie Brazil 2021

SILVER (Mobile)
Brazilian Creative Club 2020

BRONZE (Branded Content)
Brazilian Creative Club 2020

BRONZE (Digital)
Brazilian Creative Club 2020

IN BOOK (Direct)
Brazilian Creative Club 2020

IN BOOK (Direct)
Brazilian Creative Club 2019


make sure you wanna follow me...

Instagram
Twitter

Medium
TikTok


or just send me a message

catharinabrm@gmail.com
+55 11 933923792